I had a great time watching the 5pm newscasts on other stations since we’re late due to football.
-4 live shots on one station, all showing partly cloudy skies branded as “WINTER STORM” coverage. Uggh, no wonder the public gets irritated with us! Where is this WINTER STORM? And is 1″ (give or take an inch) of snow showers a winter storm?
– Same thing over at station #2, but it’s BREAKING WEATHER (what does that mean?).
Then the weather people get on both stations and tell us there is no storm coming but some snow showers with light accumulations. All of the weather folks (including me) appear to pretty much have the same forecasts. That’s why I told the newsies here not to call it a STORM, unless it’s the mountains they are referring to.
It’s as if the news department isn’t even communicating with the weather team. Because of this, I really appreciate that my co-workers and especially management here at FOX12 will take our opinions into consideration when forming news coverage of weather. Sure, hype and get excited if something significant is on the way, but don’t get viewers thinking something is coming that isn’t.
Some inside baseball here: this afternoon a producer asked me if WEATHER ALERT (branding) was okay. I said: sure, nothing will be going on other than a scattered flurry or two during our evening newscasts. But we want people to be ALERT for some light snow or icy spots on roads by morning. I think that’s perfectly reasonable.
Of course now that I’ve worked myself into a lather over it, we’ll probably get 5″ of snow! Hopefully not.
Chief Meteorologist Mark Nelsen